Matt Cutts did an excellent presentation at a recent word press conference.
In case you don’t know who Matt Cutts is — he is a Google employee who heads up their anti-web-spam efforts. Matt is well known for providing candid insights into how Google works and what they look for.
The video is 46 minutes long, but definitely worth spending the time to view. In fact, I watched it twice, and may even watch it a third time. Matt is pretty fast and packs a lot of information into the video. I have been doing search engine optimization for a long time and I still learned a number of new things from this video.
For example — I had no idea that there was a tag Google recognizes to define the content of your page for Adsense. If you put the following tags around the meat of your posts Google will use only that section to determine what ads are shown on the page:
<!–google_add_section_start–>
<!–google_add_section_end–>
There are tons of other tips, hints, and insights into the workings of Google. Please take the time to watch the video. You will be glad that you did. This is SEO 101 – 499.
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